Flatplans for Magazine

This is the flatplan for my magazine front cover. I have chose not to use many conventions as this will make the front cover look tidy and subtle. I also feel my target audience wouldn't like a crowded page. The general colour scheme for this front cover will be black, white and maroon. This will match the miss-en-scene of the magazine as these colours have connotations with the genre. For the photo, I am also going to use high key lighting. This means that the background will be white and the models will be wearing black items so that they stand out more. This will add emphasis to the darkness of the genre. The photo will be a medium close-up two shot of the models and both will be in indirect mode of address, as this is associated with arrogance which relates to the miss-en-scene. They will be both pulling Millum's practical facial expression. This facial expression will be used as it is associated with concentration and having a job at hand. The colour of the fonts will be a mixture of red black and white, as these colours have strong connotations with the genre and add to the miss-en-scene. All of the font will be in myriad pro, bold italic. As mentioned in a previous post, I admire this font and feel it suits the mood and design of my magazine. The size of the font, however will differ across the page, for example, the masthead and main sub head will be both be around the size of 90-100. This is because this is probably the most important info on the front cover and it needs to stand out to the reader. Most of the other sub heads, pull quotes, etc will be in the standard size of about 30-40. It needs to be this size because if it was any bigger, it would probably clog up the page and not leave enough room for the other conventions. The essential info, as in the date, issue number etc will be around the size of 5-15. This info is always in a small font and is usually situated above or underneath the masthead, therefore I will put it into a similar position. 

This is the flatplan for my contents page. Again I have tried to make it look very neat and subtle by not using many conventions as this will appeal to my target audience. Some of the conventions used for this such as the contents list are crucial aspects of the contents page so that is why I have included them. I used a contents list as this is an essential feature of contents pages due to the fact it includes all of the information regarding the contents. It will be situated on the right hand side of my page, this is so that there is plenty of room for the main image. Similar to the front cover, most of the font within the page will be in myriad pro, bold italics as I admire this font and feel it suits my magazine. The only parts that won't be in myriad pro will be the pull quote and the editor's signature. These will be in different thinner fonts as I don't want to overuse myriad pro and other fonts will be more suited to these parts of the text. The size of the text within the contents will differ as each of the different category's subheads which separate the list will be in approximately 30-40, where as the actual font within the list will be the size of approximately 10-20. This is so readers are able to differentiate between the subheads and the contents of the list. The size of the pull quote font will be around 15-20 and the editor's signature will be about 25. There will also be some text within the subscription box at the bottom of the page. The font in this will be about 10-15 as this size will ensure that it is the correct size to fit into the box along with the picture. The picture which will be included in the subscription box will be a small image of my practice Photoshop front cover as it is supposed to be a past issue. There will be two pictures throughout the page, one of the artist from a certain feature of a magazine and one of me (the editor). In the image of the artist, the model will be wearing all black clothing as this colour of clothing is commonly worn by rock artists. He will also be in indirect mode of address to put forward a cutting edge feel which the target audience want to see. He will be pulling Millum's catalogue facial expression which suggests he is neutral and looks quite artificial which puts forward a sense of mysteriousness around the artist. The image will also be a medium close up which puts forward the sense that the artist is neither close nor distant from the reader, they are simply neutral. The lighting used will be high key so that the darkness of the model is really highlighted, this adds to the mise-en-scene and also suits the target audience. The other image is a close up shot of the editor. On the image, I am pulling Millum's 'carefree' expression, this puts forward the sense that I am a happy relatable character. I am in direct mode of address on the picture which suggests that I am in contact with the reader and I am trying to relate to them, this is important as editors need to be relatable characters. Similarly to the front cover, I will include the essential info at the top of the page in a small font. The reason it is in a small font is because it ensures it is subtle but can still fit in the page.

I have decided to use the typical conventions for a double page spread such as a dominant image and a poll quote. The dominant image is going to dominate the whole of the second page. Hopefully, this will enable the reader to understand the significance of the image as it dominates a whole page. The headline of the article will be situated at the top of the page with the size of about 60-70. This is so that the headline is totally visible and stands out to the readers. The strapline will feature just below the headline. The font within this will be in myriad bold italic as I have used this font numerous times throughout the magazine and the reason it is in bold is because the text in the article won't be, this way readers can differentiate the strapline text from the article text. The fonts size will be about 15, however the article text will be 9. Both of these sections of the text will be in the colour black as it has connotations with the genre, however two words in the strapline are in maroon as this is another colour that is associated with the genre. The contrast in size between the strapline text and the article clearly shows the reader which one is which. I also needed to make the article text 9 so that all of it could fit into the one page. The text within the pull quote will be about the size 25 this is so the pull quote stands out to the reader. This is important to me as I want the pull quote to be noticed as it is an integral part of the DPS. The colour of this text will be maroon and white. This is because the background is dark and therefore bright colours such as red and maroon need to be used so that viewers can read it. There is a reference to the photographer at the bottom of the second page. Again this is in white so that it is visible in the dark background. It is also small so that it is subtle and doesn't take too much space. The essential info is included at the bottom of the first page. The font is black so that it is visible in the white background and it is also small so that it is subtle. The image is a long shot of the artists, this is so that they seem as though they are distant  from reality. Natural lighting is used as the picture was taken in an outdoor position. This is a benefit as the lighting is easily accessible and cheap. The models are pulling Millum's "practical" expression which shows that they are in deep concentration and are very serious characters. The models however, are in direct mode of address on this picture which could suggest they are relatable characters and are in contact with the reader. They are wearing the same black clothes as they are on the front cover. This is because this colour is strongly associated with the genre and adds to the mise-en-scene of the magazine.