Font Research

I needed to find out which fonts were most preferred by members of my target audience and which ones they felt were most suitable for my magazine. I created mini surreys which I sent to a sample of 10 target audience members. I sent the survey to the participants as a word document and they put an X next to the font they felt was most appropriate. The surveys asked the target audience which fonts they thought were appropriate for the major conventions of the double page spread, front cover and contents page. The rest of the fonts that I will change will be decided by what I feel looks appropriate and matches the mise-en-scene of the rest of the page.

These are screen shots of the surveys I used. I selected  a range of fonts from Dafont which I felt seemed to be appropriate for my masthead. I wanted the masthead to stand out and be distinctive to my magazine. I want readers to see this font and automatically associate it with my product. I also wanted it to have a grainy, weathered look as this would connote to my genre.

7/10 target audience members selected Pink Chaos as the font they felt was most appropriate for the masthead.

7/10 participants selected A Love Of Thunder as the most appropriate font for the headline of the double page spread.

5/10 of them selected Newside as the most appropriate font for the contents page headline. 2/10 selected War Is Over and 3/10 selected Shoemaker, therefore I went with the one that got the most selections which was Newside.