What I Learned From my Reader Profile

The reader profile helped me to understand the needs and requirements of my target audience quite clearly.

• I have learned that the majority of my readers would be around the age of 16 to 20. They would also usually be full time students, and males would prefer to read the magazine. This information however was taken inside of the campus which means that all of the people who took part had the qualities mentioned above. Although my magazine is aimed at a multi-generational audience, I will consider these results and perhaps add certain features to the magazine, such as colours and images, which would be more suited to younger readers seen as a strong portion of my audience would be 16-20.
• Most of the participants said that they would pay £0-£2.50 on music magazines. This may be due to the fact that they are students and perhaps don't have jobs meaning they won't have the funds to pay more than this amount. However, my magazine will be a monthly magazine and monthly magazines such as Kerrang, Mojo and others usually are priced at around £3-£4. This is a standard price for monthly magazines and decreasing the price to any lower than that could mean that the magazine would struggle financially. Moreover, I understand that my target audience may struggle to pay for the magazine therefore I will make the magazine priced at the lowest possible amount needed for a monthly magazine.
• Many of the participant's favourite artists were from the indie/alternative genre. This is helpful to me as it has shown my which types of artists to include within the features of my magazine. Participants also mentioned which magazines they read. Again, most of the magazines mentioned, such as NME and Kerrand, were from a similar genre to mine. This helped me as I now know to make my magazine similar to these other magazines mentioned. I will do this by using similar conventions and making the content similar.